Title of the Certificate Course:

• 1. BEC [Business English Certificate]
• 2. KET [Key English Test]

The Department of English, Alpha Arts and Science College under the aegis of the Alpha Training and Consultancy Wing of Alpha Group of Institutions in association with Cambridge Assessment English, UK, trains students for the KET and BEC examinations.

About the Certification Programmes:

• Cambridge English Qualifications are in-depth exams that make learning English enjoyable, effective and rewarding.
• Designed to help professionals develop the English language skills to communicate confidently in an international workplace.
• The Certification proves to employers that the candidate possesses the English language skills to succeed.
• The Certification is accepted and trusted by thousands of leading employers and organizations worldwide.
• It is a mark of excellence, opening doors of opportunity and building up the skills and confidence to thrive.

About Cambridge Assessment English:

• Has over 100 years of expertise in Language Learning and Assessment
• Works with Educational Institutions and Local and Regional Governments around the world
• Trained and Qualified Language Experts to carry out the Training and Assessment
• Delivering excellence and innovation the world’s leading range of qualifications for English Learners and English Teachers

Duration: 6 months

Value/ Benefits of the Certification:

• Globally recognized qualification
• Improved job prospects
• Value Addition to CV (List of corporates using BEC)
• Boosts confidence in using business English, particularly in speaking

Title of the Certificate Course: PCB Design

About the Certification Programme:

The duration of the course is 40 hours and caters to the I year students. Both theoretical and practical sessions are conducted. The software required to learn PCB design is provided by E2A Technologies. Experts from E2A Technologies Pvt. Ltd. will conduct the practical sessions.

Course Objectives:

• 1. Basic concepts of PCB
• 2. Drawing the Schematic
• 3. Editing and Routing
• 4. Creation of a Library
• 5. Transferring the layout on a copper clad sheet
• 6. Acquiring the skills for making a PCB circuit.

Course Outcomes:

• 1. Carry out any PCB design necessary for their graduation projects
• 2. Create schematics from blue-prints
• 3. Perform simulations

Title of the Certificate Course: Arduino Coding

About the Certification Programme:

The duration of the course is 40 hours and is aimed to benefit the students of the II and III year. The training includes practical as well as hands-on-training sessions. The software required to learn Arduino coding is provided by E2A Technologies. Experts from E2A Technologies Pvt. Ltd. will conduct the practical sessions.

Course Objectives:

• 1. Learn the Arduino programming language and IDE
• 2. Execute examples of basic Arduino Program.
• 3. Make prototype circuits and connect them to the Arduino
• 4. Program the Arduino microcontroller for specified circuits.
• 5. connect the Arduino microcontroller to a serial terminal to understand communication and stand-alone use
• 6. Explore the provided example code and online resources for extending knowledge about the capabilities of the Arduino microcontroller

Course Outcomes:

• 1. Design and write programs to interface sensors and control LEDs, buzzers, and other devices
• 2. Outline the composition of the Arduino development board
• 3. Read board schematics
• 4. Describe what "shields" are and how they are used
• 5. Specify the role of libraries in the use of shields
• 6. Debug embedded software
• 7. Explain the importance of controllability and observability in the debugging process
• 8. Describe common debugging architectures for embedded systems
• 9. Explain how the UART Serial communication protocol works
• 10. Describe how the Arduino Serial library performs serial communication

1. Title of the Certificate Course: Clinical Research Management

About the Certification Programme:

The Department of Biotechnology offers a Certificate Course in Clinical Research Management, an area of healthcare that focuses on the safety, efficacy, and effectiveness of everything from medical devices to pharmaceutical products.

Benefits of the Programme:

With the healthcare industry booming, there is no shortage of work for individuals in this discipline. Many private companies as well as government agencies, like the FDA need clinical researchers and managers to act as watchdogs for the new medicines, treatments, and diagnostic products that hit the market every day. Job opportunities for CRM Professionals are Clinical Data Managers, Clinical Research Analyst, and Clinical Research Associate.

2. Title of the Certificate Course: Mushroom Cultivation with Green House Training (Bio Entrepreneurship)

About the Certification Programme:

Fungiculture is the cultivation of mushrooms and other fungi. By growing fungi, food, medicine, construction materials and other products can be obtained. Many entrepreneurs nowadays find it as a quite profitable business, a start-up with a small investment and good profit. Oyster mushroom cultivation is also a sustainable business where different natural resources can be used as a substrate.

Benefits of the Programme:

The number of people interested in this field is rapidly increasing. The possibility of creating a viable business in an urban environment using small grounds is appealing for many entrepreneurs. A certificate course in mushroom cultivation with green house training is an amazing opportunity for the budding entrepreneurs.

1. Title of the Certificate Course: GST

About the Certification Programme:

GST Training has been conducted for our students for three consecutive years since 2018 National Academy of Customs, Indirect Taxes and Narcotics, Ambattur Industrial Estate, Chennai. The Certificate Program on GST aims to provide specialised and updated knowledge in the area of GST by honing the skills of students and industry players. The application of this course is in areas like Supply Chain Optimization, IT, Accounting, Tax Compliance and Pricing as they are affected by the GST. This course will provide an overview of GST as well as enhance knowledge in the core aspects like tax invoice, credit, debit notes, payment of tax, and refunds along with demo sessions on registration of GST.

Course Objectives:

• 1. To create awareness about the provisions of the GST Act
• 2. To familiarize students with the procedural requirements of the GST
• 3. To familiarize students with the documents and records required under the GST Act
• 4. To enable students to acquire the basic skills needed to handle the GST portal
• 5. To enable students to acquire the working knowledge of the GST
• 6. To enable entrepreneurs and budding entrepreneurs to understand GST compliances

Course Outcomes:

• 1. Opportunity to work with a Tax Practitioners as their Tax Executives.
• 2. Opportunity to work in Corporate Sector in the area of Taxation as Finance Executive or Finance Manager.
• 3. Entrepreneurs & Budding Entrepreneurs would understand the compliances of GST for their businesses or prospective businesses.

2. Title of the Certificate Course: CS Foundation Course & CS Executive Course (ICSI)

About the Certification Programme:

Alpha Arts and Science College has signed an MoU with ICSI and become an ICSI CHENNAI STUDY CENTRE on 19 July 2018. It is a professional course which can be pursued along with graduation.

The foundation course involves Business Communication, Legal Aptitude, Logical Reasoning, Economic and Business Environment, Current Affairs, Presentation and Communication Skills.

The CS Executive Programme comprises of  Jurisprudence, Interpretation and General Law, Company Law, Setting up of Business Entities and Closure, Tax Laws, Corporate and Management Accounting, Economic Business and Commercial Law, Financial and Strategic Management.

Course Objectives:

• To develop students’ skills, personality, and professionalism
• To acquaint them with the corporate environment.
• To master the roles that Company Secretaries need to perform in a dynamic business environment and to withstand the corporate culture
• To help students gain practical knowledge in company secretary roles

Benefits of the Programme:

• Excellent career opportunities
• Position of Power and Prestige
• Offers Self Employment  and Job Opportunities
• Direct Access to Top Management/ Board Room
• Good remuneration and growth opportunities
• Good career option for women also
• Opportunities across various sectors at all locations

Course Outcomes:

After completing this course the student will demonstrate the knowledge and ability to:

• Be an expert in corporate governance
• Play an important role in legal management
• Be proficient to perform secretarial audits for the company
• Perform various roles such as compliance officer, executive secretary, chief Advisor and many more in an organization
• On completion of the course, candidates get to work in stock exchange, company affairs department, law board and various government departments.
• A trained and certified Company Secretary can work as an independent advisor to a firm for procedures of loans, taxes, partnerships, government licenses, registrations, etc. or join a company secretary firm to render services to its clients.

*** New Regulation:

CS Foundation test is replaced by CS Executive Entrance Test (CSEET) by ICSI and CSEET training will be offered from the academic year 2020-2021 in the college campus.

1. Title of the Certificate Course: Tally ERP 9

About the Certification Programme:

Tally ERP 9 is a windows-based enterprise resource planning software. The software handles accounting, inventory management, order management, tax management, payroll, banking and many such requirements of business. It supports all day-to-day processes from recording invoices to generating various MIS reports.

Why Choose This Programme?

It is a college-oriented training program, designed to competently prepare candidates in the finer aspects to make a suitable entry into the corporate world. Fresh graduates are moulded to analytically think and skillfully communicate which in turn transforms them into a perfect candidate with a job profile that matches the expectation of any Organization. Over 5,00,000 companies worldwide use Tally Accounting & Inventory Software and require skilled employees. Accounts of an estimated half-million companies are being maintained on Tally and this increases by thousands each month.

Benefits of the Program:

By opting for this program, candidates will successfully have achieved the following:

• Certified Recognition from Tally Academy
• Thorough understanding of Electronic Accounting
• Multi location with Multi disciplines
• Competent, qualified and experienced Training
• Training customization option
• Flexible & Responsive Approach
• Experience a major progressive overall change in self
• Positive enhancement of knowledge, efficiency and productivity through the best of practices

Course Outcomes:

• Introduction to Tally ERP-9 with GST, its importance and features
• Participants get practical exposure to this software while solving examples with the help of a trainer
• At the end of the programme, students gain confidence in using Tally ERP-9 software while solving practical problems
• Various concepts pertaining to formation of company & creation of different accounts under Tally ERP-9 are discussed in detail
• A detailed lecture on accounts and voucher entries is discussed along with practice session on individual basis
• Training students to work as team by creating groups and assigning leaders.
• Discussed concept of Cost Centre in detail
• Thorough knowledge of Financial Transactions involved in Cost Center
• Taxation, which comprises of TDS, VAT

The entire programme on Tally ERP is very informative, interactive and knowledgeable. Every student is provided with separate personal computer system to practice the various concepts related to company information, accounting entries and vouchers etc.

1. Title of the Certificate Course: Photography

About the Certification Programme:

The Certificate Course in Photography is an undergraduate level course that imparts knowledge to candidates aspiring for a career in photography.  The course enables students with the art of identifying subjects, the art of locating or arranging subjects, and the science and technology used in photography.

Students are also taught about professional cameras, their workings, advanced optics, optical systems, applications of different characters of light, professional lighting, studio and outdoor photographic equipment and their uses and advanced conceptual still-life photography.

Duration of the course :40 hrs (2hrs and 40mts class per day).

Course Objectives:

• To learn and understand the Importance of Photography.
• To explain the Working Mechanism of the Camera at the basic level
• To understand the Principles of Photography
• To describe the Qualities of Light in terms of Photography
• To acquire Knowledge in Basic Lighting, Exposure and Focusing
• To gain skill in the Technique used to take Photograph in Different Environments

Basic Principles of Photography, Working with ISO, Exposure, Aperture and Shutter Speed (Exposure Triangle), Basic Lighting, Auto and Manuel Focus, Framing and Composition, Post Production Process (After Phase – II Completion) and practical session on Landscapes, Portraits, Indoor (Studio Lighting), Macro, Special Effects, Product photography and Design using Adobe Photoshop.

The curriculum includes field exposure and practical training that enhances the skills of candidates. The program facilitates learning in purpose-designed studios using the latest technology and digital photographic equipment.

Candidates will be challenged to produce work that responds to the critical discourses in both local and global contexts and they will explore emerging technologies, while also analysing and synthesizing relevance to their own image making.

The classroom learning combined with the experiential exposure by mentors provides a unique and innovative technical education that develops graduates with a creative style and unique visual problem-solving skills.

Students acquire the knowledge on basic principles of Photography, Lighting, Framing and Composition. They are also introduced to Adobe Photoshop for layout design for their album submission.

Course Outcomes:

The Certificate Course in Photography offers numerous opportunities in a wide variety of avenues such as Advertising, Fashion, Media Production Houses, Weddings & Corporate Events, Fine Art & Experimental Photography, Wildlife & Travel Industry, Tourism & Culture Industry

Photography prepares students for careers in Print Publications, E-Magazines, Advertising Agencies, Production Houses, TV Channels, etc.

1. Title of the Certificate Course: Course Name: Computer Hardware

About the Certification Programme:

This course covers the fundamentals of computer hardware and software as well as advanced concepts. Students who complete this course will be able to describe the internal components of a computer, assemble a computer system, install an operating system, and troubleshoot using system tools and diagnostic software. Students will also be able to connect to the Internet and share resources in a network environment. New topics included in this version include laptops and portable devices, wireless connectivity, security, safety and environmental issues, and communication skills.

Hands-on lab activities will continue to be an essential element of the course. In support of this, virtual learning tools have been integrated into this course. The Virtual Laptop, Virtual Desktop, and Virtual Printer and Scanner are stand-alone tools designed to supplement classroom learning and provide an interactive "hands-on" experience in learning environments with limited physical equipment.

Course objectives:

The primary objective of this course is to prepare students for entry-level positions in the IT field within several different working environments, such as what follow

• A corporate or mobile environment with a high level of face-to-face client interaction. Job titles include enterprise technician, IT administrator, field service technician, and PC technician.
• A remote-based work environment where client interaction, client training, operating systems, and connectivity issues are emphasized. Job titles include remote support technician, help desk technician, call center technician, IT specialist, and representative.
• Settings with limited customer interaction where hardware-related activities are emphasized. Job titles include depot technician and bench technician.

In addition, students will gain confidence with the components of desktop and laptop computers by learning the proper procedures for hardware and software installations, upgrades, and troubleshooting.

Course Outcomes:

• Define information technology (IT) and describe the components of a personal computer. By the end of the course, students will be able to complete the following objectives:
• Protect against accidents and injury, protect equipment from damage, and protect the environment from contamination.
• Perform a step by step assembly of a desktop computer tower.
• Explain the purpose of preventive maintenance and identify the elements of the troubleshooting process
• Explain, install, and navigate an operating system; upgrade components based on customer needs and perform preventive maintenance and advanced troubleshooting.
• Describe, remove, and replace select components of a laptop; upgrade components based on customer needs and perform preventive maintenance and advanced troubleshooting.
• Describe and install a network; upgrade components based on customer needs and perform preventive maintenance and advanced troubleshooting.
• Apply good communication skills and professional behavior while working with customers.
• Perform advanced installation of a desktop computer tower; select components based on customer needs and perform preventive maintenance and advanced troubleshooting.

1. Title of the Certificate Course: Computer Networks

About the Certification Programme:

The course objectives include learning about computer network organization and implementation, obtaining a theoretical understanding of data communication and computer networks, and gaining practical experience in installation, monitoring, and troubleshooting of current networking systems. Topics to be covered include: data communication concepts and techniques in a layered network architecture, communications switching and routing, types of communication, network congestion, network topologies, network configuration and management, network model components, layered network models (OSI reference model, TCP/IP networking architecture) and their protocols, various types of networks (LAN, MAN, WAN and Wireless networks) and their protocols.

Course Objectives:

At the end of the course, the students will be able to:

• 1. Understand the fundamental concepts of computer networking
• 2. Familiarize students with the basic taxonomy and terminology of the computer networking area
• 3. Introduce students to advanced networking concepts, preparing them for entry into advanced courses in computer networking
• 4. Allow students to gain expertise in some specific areas of networking such as the design and maintenance of individual networks

Course Outcomes:

• 1. Independently understand basic Computer Network Technology
• 2. Understand and explain Data Communications System and its components
• 3. Identify the different types of Network Topologies and Protocols
• 4. Enumerate the layers of the OSI model and TCP/IP. Explain the function(s) of each layer
• 5. Identify the different types of Network Devices and their functions within a network
• 6. Understand and hone the skills of Subnetting and Routing Mechanisms
• 7. Familiarity with the basic protocols of Computer Networks, and how these can be used to assist in Network Design and Implementation

2. Title of the Certificate Course: MS Excel

About the Certification Programme:

The Microsoft Excel is a spreadsheet application that is primarily used for dealing with complex data manipulation and analysis related tasks. The application effectively helps in turning vast amounts of raw data into well-organized meaningful information in minimal timeframes, thereby expediting the overall quality and delivery of work. Appropriate knowledge about the optimal use of the Microsoft Excel software considerably adds to one's productivity in the workplace. Microsoft Excel is considered to be the need of the hour.

Course Outcomes:

At the end of the course, the students will be able to:

• 1. Enhance their productivity and efficiency in working with Excel
• 2. Manipulate large amounts of data with minimal requirements of time
• 3. Perform the most complex of calculations with much ease
• 4. Easily connect and share information with other people across the world
• 5. Customize the Excel workspace
• 6. Gain best practices for designing and managing worksheets
• 7. Create formulae and functions
• 8. Perform statistical, what-if, and other data analysis

4. Title of the Certificate Course: Web Designing and Animation

About the Certification Programme:

Technical Communicators need an awareness of the potential and constraints of web programming and how it affects writing in a web environment. Topics covered are web history, website organization, HTML, graphics use, page and site design, with a brief look at XML, CSS, and JavaScript. Students use Notepad and a web editor to create code, and an FTP program to publish. Students produce a website to showcase future web work.

Course Objectives:

The course will give students grounding in the nuts and bolts of the tags, script, and code that create web pages. It will help students understand how the web and web pages work. This knowledge will allow students to build on their skills. They will understand the potentials and limitations placed on writing for web pages.

Course Outcomes:

At the end of the course, the students will be able to:

• Demonstrate competency in the use of common HTML code
• Demonstrate competency using FTP to transfer web pages to a server
• Construct pages that meet guidelines for efficient download
• Construct pages that meet the needs of an identified audience
• Construct efficient file structure for web sites
• Demonstrate proficiency in the use of a WYSIWYG design software
• Evaluate the functions of specific types of web pages in relationship to an entire web site
• Design electronic text and web pages that include the standard textual components needed on web pages
• Create web pages that meet accessibility needs of those with physical disabilities
• Understand how CSS will affect web page creation
• Understand the role of JavaScript in web page creation
• Modify CSS and JavaScript for use on a web site
• Understand the function of copyright in relationship to web design and coding
• Utilize graphic design to enhance web pages

Animation

It is the process of making the illusion of motion and the illusion of change by means of the rapid display of a sequence of images that minimally differ from each other. The illusion as in motion pictures in general is thought to rely on the phi-phenomenon. Animation can be recorded with analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, flash animation, and digital video.

6. Title of the Certificate Course: Certificate Course in JAVA

About the Certification Programme:

JAVA is a general-purpose computer programming language that is concurrent, class-based, object-oriented, and specifically designed to have as few implementation dependencies as possible. It is intended to let application developers "write once, run anywhere" (WORA), meaning that compiled Java code can run on all platforms that support Java without the need for recompilation.

Course Content:

This is a Java-based programming course that includes basics of object-oriented programming, algorithms and data structures, graphical user interface, good programming practice and software engineering.

• Java's Syntax and Program Structure, Procedural Programming
• Objects, Classes and Object-Oriented Programming
• Introductory Algorithms and Data Structures, Java Collections Framework
• Graphical User Interface Programming: Principles, Event-driven Programming, Model-view-controller architecture, JavaFX Framework
• Elements of Functional Programming with λ-expressions and streams API
• Annotations and Self-Documentation of Java Programs
• Good Programming Practices and Software Development Principles

Course Outcomes:

Upon successful completion, students will have the knowledge and skills to:

• Read and understand Java-based software code of medium-to-high complexity
• Use standard and third-party Java's API’s when writing applications
• Understand the basic principles of creating Java applications with graphical user interface (GUI)
• Create rich user-interface applications using modern API’s such as JAVAFX
• Understand the fundamental concepts of computer science: structure of the computational process, algorithms and complexity of computation
• Understand the basic approaches to the design of software applications
• Apply the above to design, implement, appropriately document and test a Java application of medium complexity, consisting of multiple classes

6. Title of the Certificate Course: Advanced MS – Excel

About the Certification Programme:

This course helps you to understand and work with some of the advanced techniques which are used in creating an Excel workbook or excel worksheets. In this course, you will learn to confidently manage worksheets and workbooks, enter data and be able to perform calculations by creating basic formulas. You will also be able to design and create accurate professional worksheets for use in business, industry, and academic environments. Includes entering data; creating formulas; professional formatting; creating charts; creating, sorting, and filtering tables; creating and using templates; and working with functions.

Students will learn to work with advanced formulas, lists, and illustrations and work with charts and advanced formatting including styles. In addition to this, they will be able to use and apply Functions in formulas including the IF function in conjunction with other functions, utilizing the AND/OR functions, VLOOKUP function as well. Also, they will learn to create and manage Pivot Tables and create advanced chart elements. They will also get the feel of basic Macros. This is completely an online course and is accessible worldwide. It also has questions for hands-on practice.

Course Outcomes:

Upon completing this course, students will be able to:

• Use a range of lookup and reference functions
• Modify Excel options
• Customize the formatting of charts in Excel
• Create and use labels and names in a workbook
• Protect data in worksheets and workbooks
• Create summaries in your spreadsheets using subtotals
• Use data linking to create more efficient workbooks
• Use the Data Consolidation feature to combine data from several workbooks into one
• Understand and create simple PivotTable reports
• Construct and operate PivotTables using some of the more advanced techniques
• Create and edit a PivotChart
• Use goal seeking to determine the values required to reach a desired result
• Group cells and use outlines to manipulate the worksheet
• Use Solver to solve more complex and intricate problems
• Create recorded macros in Excel
• Use the macro recorder to create a variety of macros

7. Title of the Certificate Course: Android Programming

About the Certification Programme:

Android software development is the process by which new applications are created for the Android operating system. Applications are usually developed in Java programming language using the Android software development kit (SDK), but other development environments are also available.

The training in Android Application Development is a hands-on course which is designed for providing essential skills and experiences to the students in developing applications on mobile platform. The hands-on training is effective for beginners and experienced developers for practical Android Code Application.

The course suits the JAVA developers who seek a fast track to the Android API and best practices. Throughout the duration of program, the students are helped to develop a real-life application which acts as a basis for future projections. Throughout the class Eclipse and SDK are used as the development environment.

Course Outcomes:

• Build and deploy an Android Application
• Students understand the operation of the Application, Application Lifecycle, Configuration Files, Intents, and Activities.
• The candidates get a better understanding of the UI - Components, Layouts, Event Handling, and Screen Orientation.
• Students also develop a working knowledge of the custom UI Elements and Positioning
• The candidates may also have an in-depth understanding of Broadcast Receivers and Services.
• The networking capabilities such as JAVA Sockets, JAVA XML and JSON are taught
• The trainee may develop a basic application that acts as a working example for all the topics covered in the class

8. Title of the Certificate Course: Python

About the Certification Programme:

Python is one of the most popular and widely used programming languages in the world. In fact, Python has surpassed Java to become the first-choice for developers in data science, AI and machine learning market. It is easy-to-use and versatile. Tech giants like Google, Facebook, Netflix use Python to generate insights from data and build ground-breaking products. Python 3 is a comprehensive training program that introduces learners to the Python development language, the essentials of object-oriented programming and web development. The purpose of this program is to teach the student how to program in Python and prepare for a career in data science, AI, machine learning and deep learning.

Star Python 3 starts from the basics and gives a holistic view of the Python programming language, detailing all the aspects of Python from data types, to statements, loops, arrays, strings and functions, further to classes, objects and other important OOP concepts like inheritance, polymorphism and more. Advanced concepts like connecting to databases, interacting with networks and handling concurrency are also discussed to give the learners a holistic view of the Python development capabilities.

Course Objectives:

In this course, student will learn about:

• Programming in Python
• Implementing Data Types, Statement, Operators and Strings
• Implementing OOPs concept in Python
• Creating GUI applications using Python
• Connecting with Databases
• Implementing TCP Socket Connectivity

Course Outcomes:

After competing this course, students will be able to:

• Create your first program in Python IDLE
• Implement OOPs concepts in your programming
• Use Arrays, and Data structures
• Create an application with the support of graphics in Python
• Implement error handling

9. Title of the Certificate Course: R Programming

About the Certification Programme:

In this world of information overload and data explosion, there is a dire need to leverage this data and make sense of it all. R is rapidly becoming the leading programming language for effective data analysis and statistics. It is the tool of choice for many data science professionals in every industry. R Programming is an all-inclusive training program that aims at building a skill-set to tackle real-world data analysis challenges as a data engineer. It is a guide to understand how to program in R and how to use R for effective data analysis.

The program delves into intricacies of calculations, co-relations and statistical probabilities and teaches the learners the fundamental understanding of programming with R, detailing all aspects of the language such as understand and process data structures, and mine information through data analysis that can suit a wide variety of purposes, and sectors as varied as finance, defense, health, education, etc. Further, the program dives deeper into the graphical capabilities of R, and helps create stunning data visualizations.

Course Objectives:

• The basics of Statistical Computing and Data Analysis
• To use R for Analytical Programming
• To implement Data Structure in R
• Data visualization in R
• Object-oriented programming concepts in R
• To perform Error Handling
• Writing custom R functions

Course Outcomes:

• Explain critical R programming concepts
• Demonstrate how to install and configure R Studio
• Apply OOP concepts in R programming
• Explain the use of data structure and loop functions
• Analyze data and generate reports based on the data
• Apply various concepts to write programs in R

10. Title of the Certificate Course: Digital Marketing

About the Certification Programme:

Digital marketing is a term that collaboratively describes all the online marketing efforts a company puts in to have an effective online presence. It includes social media marketing, search engine optimization, link building, website development & everything else that is required to connect with an audience online.

Every company’s  website  requires regular updates to establish a greater presence on social media platforms through rigorous online marketing. Due to the fierce competition in the online world, some companies outsource this tedious task to digital marketing companies. Each and every ad campaign that is run by a company should be in accordance with your business goals. It’s a good idea to translate your business goals into Digital Marketing objectives. 

Digital marketing in itself is a broad term that covers a huge scope of work. Firms assign digital marketing companies the task of increasing sales and revenue through consistent online efforts. Leave no room for doubt and let a digital marketing company do the marketing for you using all its strategies and various platforms available. 

Course Objectives:

• To choose wide range of Career Options in the field such as PR, media and communication
• To exhibit creativity and showing uniqueness to attract customers
• To expect significantly higher growth in terms of designation and salary
• To start an own enterprise in the area of Advertising and Digital Marketing
• To develop a Novel Digital Marketing Strategy with the minor changes of tastes and preferences of customers for wide range of products and business
• To get placed in MNCs
• To understand the various communication methods suitable to various situations
• To handle various digital marketing tools

11. Title of the Certificate Course: Share Trading

About the Certification Programme:

Getting started in the stock market can be intimidating for a beginner. This course will help participants gain knowledge of the various terminologies used in the Stock market.

Course Objectives:

• To create awareness about Stock and Stock Market basics
• To provide a clear understanding of Stock Exchanges, Financial Intermediaries and Stock Indices
• To attain knowledge on Stock Trading Fundamentals
• To provide understanding of the complete techniques to earn more profit in the Stock Market
• To give In-depth technical knowledge of Trends & Patterns to identify Stock Price Movements
• To provide knowledge on how to become a Good Trader with full knowledge about the Short-term, Mid-term Trading and Long-term Investments.
• To learn tactics to apply in trading to reduce risk and gain more profit in the Stock Market
• To make the students stronger in handling adverse situations without facing any loss
• To makes students flexible to trade anywhere and everywhere
• To build confidence in every domain of Stock and Share Market
• To understanding the Money Management and Risk Management Techniques
• To earn handsomely from the market through Trading & Investments